Marketing Plan for Sony - 3117 Words

Marketing Plan of Sony Company for the Next One and Three Years Name: Lecturer: Course: Institution: Date: Marketing Plan of Sony Company for the Next One and Three Years Introduction Sony Company is a Japanese multinational corporation. Masaru Ibuka and Akio Morita are the founders of the company, in late 1945. The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products. The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content. In the next one and†¦show more content†¦This will help the company to deliver product and services that satisfy customers, hence increasing profitability. Marketing Objectives * The company would develop innovative products that meet the demanding needs of customers in order to increase sales. * They will focus on reinforcing the company’s cutting-edge technologies in the targeted region for maximum resource investments. * There is a need to strengthen frontline operations including designing areas, manufacturing equipment and sales offices in order to continue performing better. * The company will continue to maintain market leadership through increasing innovative electronic products that are of a high quality. * They would design products basing on the customer perspective, thus meeting the needs of customers. Marketing strategies The company would employ varied marketing strategies that they will use for the next one and three years. One of them is the pricing strategy, which is one of the essential marketing elements. Bearden, Netemeyer and Haws, (2011, p.63) point out that pricing strategy is one of the vital element of competing with competitors favorably. This is through setting the prices of products differently in order to differentiate the price from that of the competitors. Many companies use pricing strategy in setting the price above or below the equilibrium level in the market. For instance, theShow MoreRelatedSony Marketing Plan4304 Words   |  18 PagesSONY BRAVIA 3D HDTV  ® 2010 MARKETING AND PROMOTION PLAN ALLA ABRAMYCHEVA MICHAEL GUZMAN FARAN MAQSUD KEITH McMURDY ANDREW YAKOVLEV PREPARED FOR PROFESSOR DAVID DIAMOND MKT 9703 MARKETING MANAGEMENT CUNY BARUCH ZICKLIN SCHOOL OF BUSINESS 5/2010 TABLE OF CONTENTS SONY ADVANTAGE p.3 COMPANY AND PRODUCT PROFILE p.4 SWOT AND COMPETITOR ANALYSIS p.7 MARKETING PLAN OBJECTIVES p.10 CUSTOMER TARGETS AND SEGMENTS p.12 MARKET POSITIONING p.14 IMPLEMENTATION GUIDELINES p.16 PROMOTIONAL PLAN p.17 CONCLUSIONRead MoreSony Vaio Marketing Plan3281 Words   |  14 Pages 4.3 Social Factors: 5 4.4 Technological factors: 5 5.0 SWOT Analysis: 6 5.1 Strengths: 6 5.2 Weaknesses: 6 5.3 Opportunities: 7 5.4 Threats: 7 6.0 Marketing Strategy 7 6.1 Mission: 7 6.2 Marketing Objectives 8 6.3 The First year Objectives: 8 6.4 Target Market - Asian Market: 8 6.5 Positioning: 9 7.0 Marketing Mix: 9 7.1 Product: 9 7.2 Price: 10 7.3 Place: 10 7.4 Promotion: 11 7.5 Current Trend: 11 8.0 Financial Analysis: 12 9.0 Conclusion: 12 10.0 References:Read MoreSony Marketing Plan Essay example3423 Words   |  14 PagesThreats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Marketing Opportunity Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Marketing Plan Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Competitive Benefits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Positioning Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Promotional Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Gaming Conferences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 Online Promotion and Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Beta Release for Critics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Product Marketing and Cost†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Read MoreMarketing Plan- Sony Playstation 31992 Words   |  8 Pagesï » ¿ Marketing Plan Project: Sony Playstation 3 Planned Designed for (Present- End of 2013) MKTG-3103-01 Fall Semester 2012 Submitted to: Richard Brand FVSU Executive Summary This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system, and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony Table of Contents Introduction SituationalRead MoreMarketing Plan Phase 11325 Words   |  6 PagesRunning head: Marketing Plan – Phase I Paper Sony Electronics – SONO Stick University of Phoenix MKT/421 – Marketing Facilitator: Chris Ross April 23, 2007 Sony Electronics – SONO Stick Introduction The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and priorRead MoreThe Video Game Industry Essay1651 Words   |  7 PagesMicrosoft Xbox, and Sony Playstation. These three have been in war with each other the past ten years, and neither show signs of defeat. However the two leading competitors of high sales in the gaming industry are Microsoft Xbox and Sony Playstation. Both developers have been head to head on technological advancements and consumer marketing. Sony uses their advanced design of game console and their secrecy of their project to entice consumers. Microsoft however tries to direct their marketing strategy towardsRead MoreAnalysis Of Sony s Core Electronic Businesses Essay1609 Words   |  7 Pages1. Introduction: Sony was the world’s largest electronics company that brought innovation, style and high quality products in the electronics industry. As new innovations have arise, Sony was highly hesitant to adapt to the changes of what the people want and need. Environmental factors especially tsunamis, earthquakes, recession prevented its progression. (as cited in Kotler Armstong, 2014). The main focus of this report is about Sony’s core electronic businesses and provide useful recommendationsRead MoreSony Vaio Case Essay1368 Words   |  6 Pagescase study of: â€Å"Sony Targets Laptop Consumers in China† -By: Kellogg School of Management, Sachin Waikar PROBLEM DEFINITION BACKGROUND AND DATA ANALYSIS In China 74% of the people own a desktop and about half the population owns a laptop, considering that half of the country has broadband internet connection, and of the households that own a laptop almost 80% have internet at home, the market for laptop in China is very interesting for Sony. Howeve, in the past years, Sony has been facingRead MoreThe Approach Of Sony And Tesco Towards Marketing Techniques1386 Words   |  6 PagesIn this task, I will compare the approach of Sony and Tesco towards marketing techniques. Organisation Market penetration Market development Product development Diversification For many years, Tesco PLC has been using Market Penetration, Tesco sell the same product and services to the same market. Tesco have used market penetration to increase their market share; Tesco wanted to become the number one retailer brand in the UK and also to beat competition. To penetrate the market, Tesco has been usingRead MoreFinancial Requirements For Sony Music Entertainment814 Words   |  4 Pagesproviding a variety of label services, including new release set-up and planning, as well as radio promotion and marketing, to select Sony Music venture partners. RAL’s artist roster consists of Shaggy, The Chainsmokers, DJ Khaled, Bush, Karmin, Lyfe Jennings, Jordin Sparks, Keith Sweat, Aaron Carter, Babymetal to name a few. Goals Entrench RAL as a shared service division for of Sony Music Entertainment Create a steady stream of revenue from record sales, merchandising, licensing and live performances

Case Study Office Gossip. Do You Act on Rumor or Respect...

â€Å"Office Gossip. Do you act on rumor or respect privacy?† It was easy for me to make a choice in between the two cases. Gossip is much more palpitating for me, especially gossip about somebody’s private life. It is maybe due to my female nature or maybe due to different attitude towards this matter in my ex Soviet Union culture. After reading the case I felt myself completely in the same shoes with a manager. I respect his hesitation and the â€Å"softness† of his leadership style. I know I would feel the same way: totally confused. The particularly relevant details of the case, in my opinion, are pretty simple and, from the first glance, are quite obvious: rumors about one of the key salesperson’s love affair with a client, this†¦show more content†¦May be her family life came to a dead end, and new relationship is a new opportunity. May be her family members, especially children, will benefit from her good mood. Or, maybe, she is tormented with ultimate remorse. What is Lilly’s love affair really for her colleagues? Does it cause disgust, shame, and embarrassment because they are without any blot on their character? Do we judge her actions from ethical altruist or ethical egoist point of view? Thus, the consequences are going to be seen differently. â€Å"Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. On the one hand the standard of right and wrong are fastened to their throne. They govern us in all we do, in all we say, in all we think...† â€Å"Finally, consequentialism is criticized on the ground that it gives little or no guidance to persons practical reasoning.† Speaking of reasoning, why has Lilly decided to get involved with another man? There is always a reason. In the relationship of two they are both and equally responsible for what is happening to their partnership. Her husband for sure has something to do with it. Do we have a right to know? Is itShow MoreRelatedBusiness Journalism in India26104 Words   |  105 PagesSEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressing of balance sheets, the loopholes (the case of Satyam) (5) 5 Stock exchange, Sensex and its ups and downs, need for stricter monitoring, how to (5) cover Stock Exchanges, qualities of a good stock exchange reporter 6 Ethics for business journalism. Should it be a watch dog or servantRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, theRead MoreFundamentals of Hrm263904 Words   |  1056 Pagestracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started wwwRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY

Hispanic Immigrants Victims of Discrimination Free Essays

Running head: HISPANIC IMMIGRANTS Hispanic Immigrants: Victims of Discrimination Kathleen Juarbe-Gorgas Professor Dettmann October 21, 2010 United States is the land of immigrants or the land of white people? Based on the U. S. history when Christopher Columbus discovers America, the Europeans start immigrant for better opportunities. We will write a custom essay sample on Hispanic Immigrants: Victims of Discrimination or any similar topic only for you Order Now The Native Indians was the owner of this land but the European took it over. As a consequence of the slavery, people from other countries came to U. S. to work either voluntary or involuntary. As a result in today society we have all the diversity in ethnicity. However the immigrant get here, they have a common goal achieve the American dream. So, if this country has been build with immigrants why Americans discriminate against them? Immigration is a serious issue in U. S. because they’re many cases of illegal immigration. The society makes the American dream almost impossible to any immigrant but especially to the Hispanics. The Americans argue that the Hispanics immigrant come here to commit crimes. Rape, kidnapping, homicides, drug dealers and robbery are some of common crimes commit by Hispanics immigrants. A popular federal crime between illegal immigrants is identity theft. Identity theft is when somebody stole social security cards, birth certificates, identification cards, driver licenses and any other type of identification that can be misused or falsify. On occasion the anti-immigrants have horrible experiences with the illegal immigrant that make them discriminated against all. (Background on discrimination against immigrants, 2009) Also, the anti-immigrant protest that the immigrant stole the Americans works for a less pay. The American thinks that Hispanic immigrants are all the same; they’re illegal and come to this country to commit crimes. But the Hispanic immigrants come to this country to achieve the American dream. Most of the time they move to U. S. to have better opportunities because in their country is impossible emerge from the poverty. The thought of any Hispanic immigrant is to have a better job to provide the family, give a better education to their children and if possible pay the college tuition. But also achieve the biggest challenge in this country, the English language. The Hispanic immigrant has the brave to overcome any barrier and come here without knowing the language, the culture or sometimes have any relative and start from the bottom until achieve the goals. (Background on discrimination against immigrants, 2009) The fact of being immigrant is enough for discrimination at the point to commit a crime? A hate crime that shocked the Hispanic community was the homicide of Luis Ramirez. An illegal immigrant who resided in Shenandoah, Pennsylvania; he was victim of a death beating from group of Caucasian teenagers. Another case of hate against Latinos happened five months after Ramirez death in Long Island, NY. Marcelo Lucero was fatal beaten by teenager just for being Latino. (Raul, 2010) Those are examples of the influences of discrimination in the United States society. The hate crimes have been practice in all 50 states from people who are racist. Instead of helping our community, those crimes are making worst. The discrimination is like a genetic disease that is produce from the racism which goes from generation to generation. The anti-immigrants believe that the white race is superior to any other race. They practice discrimination against immigrant. They are repeating the history when the African-Americans were prosecuted because they were blacks. The anti-immigrant has movements such as Federation for American Immigration Reform (FAIR) who are opposed to any kind of immigration reform. Certain way the only responsible of immigration issues in United States are the colonizers because they bring the slave from other countries to do the hard work. Instead to be prejudices and racism against the immigrant and blame on them; the anti-immigrant should read and comprehensive the U. S. history to stop the discrimination. References Background on discrimination against immigrants. (2009). Retrieved August 30, 2010, from Do Something: www. dosomething. org National Council of La Raza. (2010). Hate Flashpoints. Retrieved August 30, 2010, from We Can Stop The Hate: www. wecanstopthehate. org Raul, R. (2010, January 22). Justice gets tough on hate crimes . Retrieved October 20, 2010, from EbscoHost: www. ebscohost. com How to cite Hispanic Immigrants: Victims of Discrimination, Essay examples

Woolworths Limited and Criticisms From Public

Question: Discuss about the Woolworths Limited and Criticisms From Public. Answer: Introduction Corporate Governance is a set of rules and regulations basis which a company is directed to perform and is controlled as well. Basically it is concerned with maintenance of a balance of interest between the various stake holders of a company such as the shareholders, creditors, employees, the government regulators as well as the society as a whole. The economic condition in todays world is such that adherence to these corporate regulatory requirements and governance is of utmost importance. Lack of adequate governance has led to bankruptcies such as that of One Tel, Lehman Brothers and many more. But it is also to be understood that corporate governance policies once formulated needs timely review as well so as to ensure its effectiveness. Increasing globalisation and its importance has posed a challenge for these regulators. Australian companies are looking ahead to expand globally but at the same time maintaining their Australian identity. Globalisation is good for the economy of Australia but at the same time adequate corporate governance too which are ruled by a range of regulatory authorities such as the Australian Securities Exchange (ASX), the Australian Prudential Regulation Authority (APRA), the Australian Securities and Investment Commission (ASIC). However the same is mixed with the other intended requirements which form the corporate governance in Australia. The said paper talks about how Woolworths Limited has been performing in the recent past, highlighting upon the governance protocols and practices it has been following. Further the areas where the Company has succeeded and similarly the areas where it has failed in its Corporate Governance practices. About Woolworths Limited The said company is listed in the ASX and is a leading business entity engaged in the food and beverage industry which also produces liquor. It is into retail business and is ranked as number two after Wesfarmers. It is known under the brand name Woolworths in Australia and Countdown in New Zealand. The companys current years performance was not so promising wherein it reported a loss of $1.235 billion for the financial year 2016. This is the biggest ever loss reported in two decades since the Company became a part of the ASX. The main reason behind the same was that it had to write down more than $2 billion due to a failure in the Masters Business and losses it suffered in the Big W business (Australian Food News, 2015). Woolworths Limited is a multi-faceted organization and its recent loss is eye catching for everybody, all its investors and the stake holders. So much that hundreds of employees have lost their jobs Although corporate governance has always been the most important stance of the company i.e. to ensure that the shareholders wealth is maximised and their funds are not misappropriated. It ensures that its board of directors act in the most ethical manner and perform their duties in the best interest of the company. As per the governance framework of the Company, the entire board is elected by the shareholders but for the CEO and the Managing Director. The board of directors main role was to ensure that the performance of the various businesses is done as per the policies and strategies. The decisions of the CEO are approved by the Board. Further it also states that the CEO is responsible the conduct of the daily operations of the company in accordance with ethical standards which involves ensuring a transparent attitude towards the employees. Criticisms Faced by Woolworths Limited Current years performance of the Company made it face various criticisms. It clearly shows that what it states in the Corporate Governance Statement and what it delivers are contrasting by nature. The failure of Masters was a big hit over the corporate governance which the Company used to follow. The year 2009 was the one when the Board was over-confident and certain egotism had pervaded into the higher echelons of the company, they ended up investing in Masters (Swan, 2016). Since then, the said segment of the Company has never made profits out of the same yet continued with the said business for five long years until the losses soared up to $500 million. This is an example of bad governance by the Board who did not pay heed to the loss that the said venture is incurring on a year on year basis and putting in a pressure on the top line of the Company (McConnell, 2016). Further the Board did not even take initiatives to improvise on the said business so as to turn the said project pr ofitable. It worked in a manner which would never entail benefits to the Company i.e. it tried to copy the market that exists in United States in Australia without understanding the demands of the citizens of Australia. The Company took too long to understand that the decision taken by the then Chairman was a mistake. Without paying heed to the value of the shareholders wealth and in order to give a big competition to Bunnings part of Wesfarmers business, the Company ended up losing a lot of the shareholders wealth. The Board in order to concentrate its efforts towards Masters, ended up ignoring the profitability of the entire group i.e. failed to concentrate upon its core business of food and beverages. This is where the company lacked in performing its duties of corporate governance (legalvision.com, 2016). They failed to perform one of the most important objective i.e. enhancement of the shareholder value along with ensuring that the activities of the Group are managed efficiently. Although the corporate governance statement pronounced by the Company states the Risk Management Policy and Framework yet the same was not followed in the said case. The risk management teams main objective was to conduct a timely assessment of the various businesses in which the Company is involved, especially the loss making wings and analyse as to how it was impacting the companys overall strategies and performance. Its objective also includes safeguarding of Companys assets as well. However it failed to deliver in case of Masters and did not exemplify the impact it was making on the overall performance of the Company so much that it had to report a loss breaking the record of past twenty years. The 2009 Board was so stubborn that the Company well knew that there was a high barrier to the entry in this segment due to dominance of Bunnings yet it kept on insisting due to which there costs increased (Pash, 2016). However the previous Board did not deter from its decision and tried to prove to the stakeholders that their decision was right. In order to prove the same they ended up compromising upon the main motto of the Company. When the new Chairman was ultimately appointed and the composition of the Board was altered, it is then that there was a revolution bought to the strategizing of the business of Woolworths Limited. Unfortunately, even at present the Company has not been able to get away from the directors who were a part such a disastrous decision. One of the main persuader of the said expansion of hardware was the then director of business development Grant O Brien. He was the one responsible for the roll out of the same who failed to even understand the market demand of Australia (Evans, 2016). However after two years of acquiring Masters, he became the chief executive of the entire Woolworths. His sudden approach of increasing its profitability margins was not taken in the right stride by the customers and they chose to leave Woolworths and shop elsewhere. However he is still the chief executive while a replacement is being searched for. The most shocking was that the Company ended up experimenting for five long years with the wealth of outsiders who believed in the Company and its performances. Further the corporate governance protocols define the members of the board to act in a trustworthy manner but they ended up breaking the same. Another criticism which the Company faced with regards the said failure was the lack of a good work culture. The competitor had a more open ended structure whereas Woolworths Masters structure was close ended wherein the policy had in clear terms stated all staff were to park tail-in to the kerb (Stewart, 2016). The Company failed to involve its customers too. The most obvious reason for such a failure was lack of adequate strategy and thought before implementing any decision. The Board behaved immaturely so much that it ended up buying lands so that the competitor Bunnings would not open up newer stores and frustrate the same. The said approach in itself was very childish not expected to be taken by the Board of a company like Woolworths (Murphy, 2015). Further the kind of stores it opened made people believe that its products would be expensive and hence they stuck to their old stores. Another highly unexpected step taken by the Company was that in order to uphold the Masters Business, Woolworths ended up compromising on their main business of supermarket chains which protected the margins of the company so as to neutralise the impact of the losses it suffered due to Masters (Bartholomeusz, 2016). This was again a decision extremely criticised by the shareholders and the investors as the same led the Wesfarmers and the Coles to gain momentum in the race. Another example of bad corporate governance followed by the management of Woolworths Limited was with regards Big Ws turnaround strategy. Employees of a concern are also the responsibility of the management and they have to ensure to maintain a balance of interest with them and the society as a whole (Thumm, 2016). However it failed to do and did not maintain the required level of transparency and ethical behaviour with them. According to the Australian Financial Review, Big W has handled its severances improperly and that its employees were unaware of the swivel strategies of the Company. The Board has been performing in a manner which is highly unacceptable as per the general practices of code of conduct of business. Without giving any prior or satisfactory justifications it has rolled back its purchase contracts thus hauling the long term suppliers with huge stock. Thus this move hampered the reputation as well. Although the Company officials and the management has full rights to take decisions for the well being of the group but the same should be in accordance with certain policies and protocols which it has laid down in its Corporate Governance Statement(ONeill, 2016). But unfortunately it is being criticised of working out of the policy document thus hurting the sentiments of its various stakeholders such as the investors, employees, suppliers and the community it serves as a whole. Current Measures Taken Presently the Company has promised to introduce a new operating model so as to enable the Company come out of the rags by focussing mainly on the core business of super market and liquor retailing. It has also decided to strengthen the corporate governance structure which was the main reason behind the tragic fall and losses it suffered from years. The Ezibuy has been divorced from Big W and all efforts for selling the former is being made. BIG W, ALH and Quantium all are to have separate governance with better transparency so as to achieve the highest values to the investors and the other stakeholders. Bradford Banducci, the new CEO of the Company has made many promises and all his efforts are steered towards regaining the lost power and reputation of the Company. The confidence that the investors had lost in the Company would be regained once the new board proves itself to be working for the benefit of the Company and not for personal interest. He is the man behind making Dan Murphy the leading liquor store of Australia and is the one of the fewer investments made by the Company which is running into profits (Woolworthsgroup.com, 2016). He is into the continuous task of rebuilding the worth of Woolworths. Conclusion On summarising the performance of Woolsworth Limited it is understood why the public has been criticising its business performance off late. The mistake the Company had done in the year 2009 yielded very disheartening results leading to breaking of trust of customers, staff as well as the investors. Ego coupled with over confidence led to the disruption of the outperforming company. In order to hide ones own faults the then Board ended up sacrificing the leading supermarket retail business chain of Woolworths as well. The Australian government and the regulators should strengthen their policies to such an extent so as to ensure that mandatory checks and regulatory audits are conducted so as to ensure that the decisions of the Boards are also reviewed. Unfortunately the officials had forgotten that even though they are sitting at the helm, yet they are not the owners of the Company and they owe a sense of responsibility towards the stakeholders. The new CEO, although seems to be promi sing yet the same cannot be construed so early whether he would be able to pull Woolworths out of the drain. References: Australian Food News, (2015), Concerns about trends in Woolworths results, Available at https://www.ausfoodnews.com.au/2015/03/02/concerns-about-trends-in-woolworths-results.html (Accessed 26th November 2016) Bartholomeusz, S., (2016), End of Woolies Masters Disaster, The Weekend Australian [Online], Available at https://www.theaustralian.com.au/business/opinion/stephen-bartholomeusz/end-of-woolies-masters-disaster/news-story/0c66eb3b3c504b2efd8e03aa9db5c15d (Accessed 26th November 2016) Evans, S., (2016), What went wrong at Woolworths Masters,The Sydney Morning Herald [Online], Available at https://www.smh.com.au/business/retail/what-went-wrong-at-woolworths-masters-20160118-gm8fge.html (Accessed 26th November 2016) Legalvision.com, (2016), Masters Closure : Why It Failed and What Next, Available at https://legalvision.com.au/masters-closure-why-it-failed-and-what-next/ (Accessed 26th November 2016) Murphy,J., (2015), Masters in the screw up that could hammer Woolsworth and the rest of us, Available at https://www.news.com.au/finance/business/retail/masters-is-the-screw-up-that-could-hammer-woolworths--and-the-rest-of-us/news-story/ed95848f906b7eeb3399f8378784e3eb (Accessed 26th November 2016) McConnell, P., (2016), Masters- A Failure of Corporate Governance, Available at https://www.smartcompany.com.au/finance/49655-masters-a-failure-of-corporate-governance/ (Accessed 26th November 2016) ONeill, S., (2016), Why the Woolworths Limited share price is going nuts today?, Available at https://www.fool.com.au/2016/07/25/why-the-woolworths-limited-share-price-is-going-nuts-on-better-grocery-performance/ (Accessed 26th November 2016) Pash, C., (2016), Why The Masters Hardware Business Failed, Available at https://www.lifehacker.com.au/2016/08/why-the-masters-hardware-business-failed/ (Accessed 26th November 2016) Raszkiewicz, O., (2015), 3 key takeaways from Woolsworth Limiteds annual report, Available at https://www.fool.com.au/2015/08/28/3-key-takeaways-from-woolworths-limiteds-annual-report/ (Accessed 26th November 2016) Stewart, E., (2016), Masters: Five reasons Woolworths is pulling the plug on struggling hardware chain, Available at https://www.abc.net.au/news/2015-05-06/five-reasons-woolworths-is-being-hammered-on-hardware/6450364 (Accessed 26th November 2016) Swan, P., (2016), Experienced shareholders better than independent directors for business, Available at https://newsroom.unsw.edu.au/news/business-law/experienced-shareholders-better-independent-directors-business (Accessed 26th November 2016) Thumm, J., (2016), Big Ws Awkward Turnaround Strategy, Available at https://www.powerretail.com.au/news/big-w-strategy/ (Accessed 26th November 2016) Woolworthsgroup.com., (2016), 2016 Annual Report, Available at https://www.woolworthsgroup.com.au/icms_docs/185865_annual-report-2016.pdf, (Accessed 26th November 2016)

Evidence Based Practice Proposal

Step 1: Problem Formulation Whenever students transfer from one college to another, it becomes hard for them to settle immediately and adjust to the new environment. During the transition period, the affected students tend to suffer from stress, which if not addressed could quickly degenerate to depression, thus making it hard for students to perform in the new school. This scenario underscores the case with Andrew.Advertising We will write a custom research paper sample on Evidence Based Practice Proposal Example – Research Paper specifically for you for only $16.05 $11/page Learn More Andrew is a 19 years old student who transferred to St. Johns College from his former college. The transfer meant that he would be moving into a new environment. In his former college, Andrew operated as a day scholar where he could always go home in the evening and spend time with his parents. Besides, he had many friends, and the former college helped students in selecting the appropriate subjects to undertake. The college also took students through a counseling session, which enabled them to identify their religious beliefs and values. Unfortunately, Andrew transferred right before he could enjoy all these services, which were available in his former college. Moreover, the transfer meant that he could no longer stay with his parents. Besides, he had to make new friends coupled with the responsibility of making all the decisions by himself. This aspect has pushed Andrew into depression. He suffers from psychomotor agitation, indecisiveness, hypersomnia, and is ever moody. In a bid to address these challenges, the college’s dean advised Andrew to visit Good Hope Hospital for assistance. The hospital offers psychiatric services to people suffering from depression. The institution has to come up with the most appropriate method of helping Andrew to cope with his current problem and continue with his studies. One of the best approaches i s Rational Emotive Behavioral Therapy (REBT). This approach helps in coping with irrationalities in depressive thinking. Besides, it can help in addressing other factors that lead to depression, like fear, anxiety, and intolerance to frustration. The therapy addresses not only depression, but also all possible thoughts that might lead to depression. REBT follows the assumption that everyone is accountable to his or her actions and emotions. Besides, it believes that an individual may develop realistic views through practice and it is possible for an individual to establish deeper acceptance of oneself in life. Consequently, I hypothesize that Rational Emotive Behavioral Therapy is a comprehensive approach for addressing depression among new college students.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Step 2: Search Research development This study aims at looking at the effectiveness o f using Rational Emotive Behavioral Therapy approach in addressing depression and all elements that lead to depression among students in colleges. Google Scholar is one of the best sources that offer numerous scholarly articles that discuss REBT and its effectiveness in dealing with multiple levels of depression. For instance, it provided numerous articles touching on rational emotive behavioral therapy. In a bid to narrow down the number of sources, I had to include the term â€Å"depression† in my search. Numerous scholars have already come up with articles on how REBT facilitates in dealing with depression and depressive emotions. Besides, there exist various books touching on the same. Nevertheless, for the sake of this proposal, I opted to use journals for my research. In the end, I summarized three journals that touched on rational emotive behavioral therapy and how it helps in dealing with depression. Ilu, A. (2006). Fostering emotional adjustment among Nigerian adoles cents with rational emotive behavior therapy. Educational Research Quarterly, 29(3), 21-29. The study is aimed at assessing the efficiency of rational emotive behavior therapy (REBT) in promoting emotional changes among adolescents in Nigeria. The pollsters selected fifty students randomly and assigned them to different groups for examination. The students were taken through therapy twice per week for six weeks, and their response recorded. The researchers identified that Rational Emotive Behavioral Therapy played a critical purpose in helping the participants to overcome anxiety and depression. The level of depression among the students decreased significantly. The pollsters learned that REBT played a noteworthy role in reducing the chances of depression among adolescents. Consequently, schools in Nigeria integrated REBT principles in their depression treatment strategies as a way of enhancing the learning environment and curbing cases of depression among students. Such findings ar e essential since they prove that REBT is one of the most appropriate methods of addressing depression among students in colleges.Advertising We will write a custom research paper sample on Evidence Based Practice Proposal Example – Research Paper specifically for you for only $16.05 $11/page Learn More David, D., Szentagotai, A., Lupu, V., Cosman, D. (2008). Rational emotive behavior therapy, cognitive therapy, and medication in the treatment of major depressive disorder: a randomized clinical trial, posttreatment outcomes, and six-month follow-up. Journal of Clinical Psychology, 64(6), 728-746. The study undertook a randomized clinical test to assess the comparative effectiveness of rational emotive behavior therapy, pharmacotherapy, and cognitive therapy in treating depressive disorders. The study involved 170 patients. The patients were randomly assigned to REBT, cognitive, and medical treatment for 14 weeks. The researchers used both the Ha milton Rating Scale and the Beck Depression Inventory to analyze the results. After the test, no disparities among treatment conditions were recorded. On the other hand, the Hamilton Rating Scale showed a significant effect of rational emotive behavior therapy in addressing depressive disorders relative to the other methods. This study proved that REBT is the most effective method of treating depression relative to all the other available methods. Rieckert, J., Moller, A. T. (2000). Rational-emotive behavior therapy in the treatment of adult victims of childhood sexual abuse. Journal of Rational-Emotive and Cognitive-Behavior Therapy, 18(2), 87-101. This research sought to examine the efficacy of rational emotive behavior therapy in treating adult victims who suffered sexual abuse in their early life. The pollsters used a sample of 42 women that sought to be assisted in coping with psychological agony caused by the sexual ordeal they encountered in their childhood. The researchers came up with two groups, viz. delayed treatment and treatment control groups. Those assigned to the treatment group went through a Rational Emotive Behavior Therapy that lasted for 10 weeks. They later participated in a follow-up therapy that took eight weeks. The participants in this group showed noteworthy reductions in depression. On the other hand, women placed under delayed treatment did not show improvement in their level of depression. From the research, it is clear that rational emotive behavior therapy is a major therapy for depression. Step3: Develop a research proposal for EBP Significance of the study The main objective of the study is to show that Rational Emotive Behavior Therapy facilitates addressing depression among people. The study hypothesizes that Rational Emotive Behavioral Therapy is a comprehensive approach for addressing depression among new college students. This study is very critical since for decades psychiatrists have used varied methods like cognitive therapy and pharmacotherapy in treating depression without success. The results from this study would help psychiatrists in changing their approach for treating patients suffering from depression, thus averting cases of such people succumbing to depression and ultimately committing suicide.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research Question The study seeks to prove that rational emotive therapy is the most effective method of addressing depression among new college students. The research is deductive; hence, the pollsters will gather information from Good Hope Hospital to facilitate in ascertaining the established hypothesis. The scholars will be testing REBT, and thus it will be the independent variable while depression will be the dependent variable for the study. Sampling method For accurate conclusion, the study will come up with appropriate sample size. Due to time limitation, all those included in the sample population will come from Good Hope Hospital. Hence, the pollsters will identify 60 patients out of all patients admitted in the hospital due to depression. The researchers will analyze each patient at a time to understand all their challenges and how they are responding to the treatment. The study will be qualitative, and thus it will use a non-probability technique in coming up with its sa mple population. The study will obtain its sample through the criterion-based approach. It will identify participants from the population of patients suffering from depression since these patients have all the requisite features that will facilitate in determining the credibility of the research hypothesis. It will effectively help in determining if rational emotive behavior therapy helps in addressing depression. Measurement The study will come up with conclusions based on measurements obtained from the different features exhibited by the sample population. In this study, depression is the dependent variable and has various levels. The study will use the Hamilton Rating Scale for depression and the Beck Depression Inventory to obtain the measurements. The Hamilton Rating Scale for depression is an effective measurement method that facilitates in measuring the level of all the depressive disorders the patient experiences (Hamilton, 1960). Hence, this method will facilitate in determ ining the effectiveness of REBT in treating depression by measuring the level of all the depressive disorders. The factors measured using this method include agitation (measured on a three-point scale), suicide (a score of 4 will indicate an attempt at suicide), and loss of interest (an individual rated 4 shows loss of interest) among others. Also, the study will use the Beck Depression Inventory in identifying the level of depression among the sampled patients. Some of the benefits of using these methods of measurement lie in the fact that they have a high level of internal uniformity and they accurately give the distinction between depressed and non-depressed patients (Richter et al., 1998). Consequently, the methods will help in identifying those patients that are and are not responding to the treatment. The major objective of the study is to determine if rational emotive behavior therapy facilitates in treating depression and this element is only ascertainable by measuring the l evel of depression in patients undertaking the treatment. Research design The appropriate research design to apply in this study is a cross-sectional descriptive correlational design. Cross-Sectional research calls for all data to be gathered within a short span or at once. The design is crucial when there is adequate literature that gives an insight into the relationship between the various variables of the study (Brink Wood, 1998). Currently, there exist numerous studies touching on Rational Emotive Behavior Therapy and its effects in treating depression. Hence, it would be imperative to use a cross-sectional design in this study. Besides the availability of numerous studies that touch on REBT and its effectiveness in treating depression, other factors make the cross-sectional descriptive correlational design the most appropriate for this study. One of the factors is that the design studies the variables as they are and does not attempt to change them to meet its objectives. Henc e, it is the best method that would give accurate information, thus coming up with accurate conclusions (Brink Wood, 1998). The investigation will examine the different variables of interest through the administration of questionnaires on the selected patients. The participants will be asked to respond to the questionnaires based on their present experience, which will facilitate in measuring the various variables of interest accurately, thus eliminating the possibility of manipulating the involved variables. Another factor that qualifies this design as the most effective one is that the correlational analysis will be carried within the hospital. The data collection process will be completed within the hospital. Hence, no information gathered outside the natural environment of the patients will be included in the study. According to Brink and Wood, â€Å"descriptive correlation design utilizes a sample that represents the populations of interest† (1998, p. 83). In this case, the population will comprise all patients admitted to Good Hope Hospital with signs of depression. Using a sample from this population will facilitate in determining how the selected patients are responding to the therapy. By using the criterion-based approach, the pollsters will ensure that the entire population is effectively represented. Failure to represent the entire population accurately may result in pollsters obtaining skewed results. In return, this aspect would be detrimental to psychiatrists and other doctors attending to patients suffering from depression. The main limitation of this design is that it might allow the pollsters to compromise the collected data. The researchers will only use patients from the hospital. Hence, they will not have a comparison group (Grimes Schulz, 2002), and thus the inferences the researchers will emanate from the information they will collect from the patients. It will be hard to get information about causal effects, associations, and ot her aspects, which might affect the conclusion and thus compromise the results of the study. Findings and expectations The objective of this study is to prove that Rational Emotive Behavior Therapy is an effective method of treating depression among new college students. Such results may facilitate in helping college students who in most cases drop out of schools due to depression as well as those that end up committing suicide or killing their colleagues. Information obtained will not only be of significant help to the psychiatrists responsible for treating students referred to them with signs of depression but will also help colleges to come up with counseling strategies that might help in curbing cases of depression among new students. For this case, I recommend that further research on this area should be done to come up with accurate information. Moreover, the scholars ought to evaluate the information obtained consistently through this study to ensure that they identify the mo st appropriate way of helping people suffering from depression. References Brink, P., Wood, M. J. (1998). Advanced design in nursing research (2nd ed.). Thousand Oaks, CA: Sage Publications. David, D., Szentagotai, A., Lupu, V., Cosman, D. (2008). Rational emotive behavior therapy, cognitive therapy, and medication in the treatment of major depressive disorder: a randomized clinical trial, posttreatment outcomes, and six-month follow-up. Journal of Clinical Psychology, 64(6), 728-746. Grimes, D. Schulz, K. (2002). Descriptive studies: what they can and cannot do. The Lancet, 359(9301), 145-149. Hamilton, M. (1960). A rating scale for depression. Journal of Neurology, Neurosurgery Psychiatry, 23(1), 56-62. Ilu, A. (2006). Fostering emotional adjustment among Nigerian adolescents with rational emotive behavior therapy. Educational Research Quarterly, 29(3), 21-29. Richter, P., Werner, J., Heerlein, A., Kraus, A., Sauer, H. (1998). On the validity of the Beck Depression Inventory. Psychopathology, 31(3), 160-168. Rieckert, J. Moller, A. T. (2000). Rational-emotive behavior therapy in the treatment of adult victims of childhood sexual abuse. Journal of Rational-Emotive and Cognitive-Behavior Therapy, 18(2), 87-101. This research paper on Evidence Based Practice Proposal Example was written and submitted by user Yandel Marshall to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Econ 550 Syllabus Essays

Econ 550 Syllabus Essays Econ 550 Syllabus Essay Econ 550 Syllabus Essay ECO 550 – Managerial Economics and Globalization COURSE DESCRIPTION Applies relevant economic theory to develop a framework of analysis and techniques that business managers can use in deciding how to allocate a firm’s scarce resources to achieve its objectives. Uses economic analysis to support business strategy decisions that promote competitiveness in an environment of changing domestic and international market conditions, government regulations, trade policies, and resource availability. Systematically analyzes how global economic integration affects the production, input sourcing, and pricing decisions of firms operating in different market structures. INSTRUCTIONAL MATERIALS Required Resources McGuigan, J. R. , Moyer, R. C. , Harris, F. H. D. (2008). Managerial economics: Applications, strategy, and tactics (12th ed. ). Mason, OH: South-Western Cengage Learning. Microsoft Excel (2003 version or newer) [Computer software]. Redmond, Washington. Supplemental Resources Board of Governors of the Federal Reserve System. (2011). General format. Retrieved from federalreserve. gov Burgernomics to go (2012, June 9). The Economist, 43(8788), 83. Points of light (2012, July 14). The Economist, 404(8793), 21-24. The visible hand (2012, January 21). The Economist, 401(8768), 3-5. Wall Street Journal. (2011). General format. Retrieved from http://online. wsj. com COURSE LEARNING OUTCOMES 1. Assess how managerial economics is used in business decision making. 2. Analyze how production and cost functions in the short run and long run affect the strategy of individual firms. 3. Apply the concepts of supply and demand to determine the impact of changes in market conditions in the short run and long run, and the economic impact on a company’s operations. 4. Analyze business and economic forecasting techniques utilized by managers. 5. Analyze short-run and long-run production and cost functions. 6. Apply macroeconomic concepts to changes in global and national economies and how they affect economic growth, inflation, interest rates, and wage rates. 7. Evaluate the profit-maximizing price and output level for given operating costs for monopolies and firms in competitive industries. . Propose how differences in demand and elasticity lead managers to develop various pricing strategies. 9. Analyze the economic impact of contracting, governance and organizational form within organizations. 10. Evaluate how government regulation is constraining and enabling for managerial decisions related to maximizing shareholder wealth. 11. Analyze capital budgeting decisi ons and the related impact to productivity, cost efficiency, diversification of asset base and impact to future cash flows of the firm.  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 1 of 20 ECO 550 – Managerial Economics and Globalization 12. Use technology and information resources to research issues in managerial economics and globalization. 13. Write clearly and concisely about managerial economics and globalization using proper writing mechanics.  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 2 of 20 ECO 550 – Managerial Economics and Globalization WEEKLY COURSE SCHEDULE The standard requirement for a 4. 5 credit hour course is for students to spend 13. 5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week 1 Preparation Reading(s) o Chapter 1: Introduction and Goals of the Firm o Chapter 2: Fundamental Economic Concepts Preparation, Activities, and Evaluation Points e-Activity o Use the Internet or the Strayer Library to research the tools related to the managerial economics. Answer the question: What managerial economic decisions are business leaders making? Be prepared to discuss. Activities Discussions Evaluation Check Your Understanding o Chapter 1: Problems 2, 3, and 6 o Chapter 2: Problems 1, 5, and 6 Reading(s) o Chapter 3: Demand Analysis o Chapter 4: Estimating Demand 20 9 2 Preparation e-Activity o Use the Internet or the Strayer Library to research the elasticity of tobacco products. Be prepared to discuss. Activities Discussions Evaluation Check Your Understanding o Chapter 3: Problems 3, 4, and 7 o Chapter 4: Problems 5, 6, and 7 Reading(s) o Chapter 5: Business and Economic Forecasting o Chapter 6: Managing in the Global Economy 20 9 9 3 Preparation e-Activi ty o Use the Internet or the Strayer Library to research the current demand for a good or service of your choice. Collect information that will affect the demand for the good or service. Be prepared to discuss. Activities  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 3 of 20 ECO 550 – Managerial Economics and Globalization Discussions Evaluation Check Your Understanding o Chapter 5: Problems 1, 5, 6, and 9 o Chapter 6: Problems 2, 7, 9, and 10 Quiz: Chapters 1 and 2 Assignment 1: Making Decisions Based on Demand and Forecasting Reading(s) o Chapter 7: Production Economics o Chapter 8: Cost Analysis 20 4 12 12 60 200 Preparation e-Activity o Conduct an environmental scan of businesses in today’s climate to determine which variable of the environment, such as economic, political, so cial, competitive or technological, is likely to affect short-run production the most over the next 12 months. Activities Discussions Evaluation Check Your Understanding o Chapter 7: Problems 1, 6, 8, and 9 o Chapter 8: Problems 2(a), 4, and 6(a) Reading(s) o Chapter 9: Applications of Cost Theory o Chapter 10: Prices, Output and Strategy: Pure and Monopolistic Competition 20 12 9 5 Preparation e- Activities o Use the Internet or the Strayer Library to research the economic costs involved in conducting a break-even analysis for a good or service of your choice. Be prepared to discuss. o Use the Internet or the Strayer Library to research a company that is competing in a purely (or perfectly) competitive market. Be prepared to discuss. Activities Discussions Evaluation Check Your Understanding o Chapter 9: Problems 3, 4, and 5 o Chapter 10: Problems 2, 6, and 10 Midterm Exam: Chapters 1 through 8 Reading(s) 20 6 9 9 160 Preparation  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 4 of 20 ECO 550 – Managerial Economics and Globalization o o Chapter 11: Price and Output Determination: Monopoly and Dominant Firms Chapter 12: Price and Output Determination: Oligopoly e- Activities o Use the Internet or the Strayer Library to research one or two specific regulations pertaining to a utility company in your state or one you are familiar with. Be prepared to discuss. o Use the Internet or the Strayer Library to research the automotive industry, which acts as an oligopoly. Collect data for a competitive analysis for two or three companies in this oligopolistic industry. Be prepared to discuss. Activities Discussions Evaluation Check Your Understanding o Chapter 11: Problems 2(a, b), 4(a, c), and 6 o Chapter 12: Problems 1, 2(b), and 5(b) Assignment 2: Operations Decision Reading(s) o Chapter 13: Best-Practice Tactics: Game Theory o Chapter 14: Pricing Techniques and Analysis 20 7 9 9 200 Preparation e-Activities o Use the Internet or the Strayer Library to research an established company that has recently entered a new market. Determine the company’s pricing strategy for the new product or service. Be prepared to discuss. Use the Internet or the Strayer Library to research a product or service you are familiar with to determine a potential new target market segment for this product or service. Be prepared to discuss. Activities Discussions Evaluation Check Your Understanding o Chapter 13: Problems 2, 13, and 15 o Chapter 14: Problems 3(b, c, d), 5(a, b, c), and 8(a, b, c) Reading(s) o Chapter 15: Contracting, Governance, and Organizati onal Form e-Activity o Go to the Microsoft Academic Search database to read the article titled â€Å"Risk assessment of business contracts,† located at http://academic. research. microsoft. com/Paper/4672746. aspx. 20 9 9 Preparation  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 5 of 20 ECO 550 – Managerial Economics and Globalization Be prepared to discuss. Activities Discussions Evaluation 9 Check Your Understanding o Chapter 15: Problems 2, 5, and 6 Assignment 3: Market Model Patterns of Change Reading(s) o Chapter 16: Government Regulation 20 300 Preparation e-Activity o Use the Internet or the Strayer Library to research the reasons for and against the recently adopted Frank-Dodd law. Be prepared to discuss. Activities Discussions Evaluation 10 Check Your Understanding o Chapter 16: Problems 4, 6(a, c), 9 20 9 Preparation Reading(s) o Chapter 17: Long-Term Investment Analysis Activities Discussions Evaluation Check Your Understanding o Chapter 17: Problems 1, 5, and 9(c) Assignment 4: Long-Term Investment Decisions 20 9 250 11 Preparation Reading(s): None Activities Discussions Evaluation Final Exam: Chapters 9 through 17 20 180  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 6 of 20 ECO 550 – Managerial Economics and Globalization GRADING SCALE – GRADUATE Assignment Check Your Understanding, Chapters 1 through 17 54 problems total, 3 points apiece Quiz: Chapters 1 and 2 (open book with a 2-hour time limit) 20 questions, worth 3 points apiece Midterm Exam: Chapters 1 through 8 (open book with a 2-hour time limit) 32 questions, worth 5 points apiece Final Exam: Chapters 9 through 17 (open book with a 2-hour time limit) 36 questions, worth 5 points apiece Assignment 1: Making Decisions Based on Demand and Forecasting Assignment 2: Operations Decision Assignment 3: Market Model Patterns of Change Assignment 4: Long-Term Investment Decisions Participation (22 discussions, worth 10 points apiece) Total Total Points 162 60 160 180 200 200 300 250 220 1,732 % of Grade 9% 3% 9% 10% 12% 12% 17% 15% 13% 100% Points 1,559 – 1,732 1,386 – 1,558 1,212 – 1,385 Below 1,212 Percentage 90% – 100% 80% – 89% 70% – 79% Below 70% Grade A B C F  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 7 of 20 ECO 550 – Assignments and Rubrics Assignment 1: Making Decisions Based on Demand and Forecasting Due Week 3 and worth 200 points Domino’s Pizza is considering entering the marketplace in your community. Conduct research about the demographics of your community, for example the population size and average income per household, and other independent variables, such as price of pizza and price of soda, for this assignment. By conducting a demand analysis and forecast for pizza, you will be able to make a decision whether Domino’s should establish a presence in your community. Write a three to five (3-5) page paper in which you: 1. Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. 2. Using Excel or other calculation software, input the data you collected in criterion one to calculate an estimated regression. Then, from the calculation provided, interpret the coefficient of determination, indicating how it will influence your decision to open the pizza business. Explain any additional variables that may improve the coefficient of determination. 3. Test the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business. 4. Forecast the demand for pizza in your community for the next four (4) months using the regression equation, including the assumptions that were used to create the demand. Justify the assumptions made related to the forecast. 5. Based on the forecasting demand, determine whether Dominos should establish a restaurant in your community. Provide a rationale and support for the decision. 6. Cite at least two (2) different government sources for the demographic information you collected. Your assignment must follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Apply the concepts of supply and demand to determine the impact of changes in market conditions in the short run and long run, and the economic impact on a company’s operations. Use technology and information resources to research issues in managerial economics and globalization. Write clearly and concisely about managerial economics and globalization using proper writing mechanic s. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 200 Criteria 1. Report the demographic and independent variables that are relevant to complete a demand Assignment 1: Making Decisions Based on Demand and Forecasting Unacceptable Below 70% F Did not submit or incompletely reported the demographic and independent Fair 70-79% C Partially reported the demographic and independent variables that are relevant to Proficient 80-89% B Satisfactorily reported the demographic and independent variables that are Exemplary 90-100% A Thoroughly reported the demographic and independent variables that are  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 8 of 20 ECO 550 – Assignments and Rubrics analysis, providing a rationale for the selection of the variables. Weight: 15% variables that are relevant to complete a demand analysis, providing a rationale for the selection of the variables. Did not submit or incompletely used Excel or other calculation software, to input the data you collected in criterion one to calculate an estimated regression; did not submit or incompletely interpreted the coefficient of determination, indicating how it will influence your decision to open the pizza business; did not submit or incompletely explained any additional variables that may improve the coefficient of determination. Did not submit or incompletely tested the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business. Did ot submit or incompletely forecasted the demand for pizza in your community for the next four (4) months using the regression equation including the assumptions that were used to create the demand; did not submit or incompletely justified the complete a demand analysis, providing a rationale for the selection of the variables. relevant to complete a demand analysis, providing a rationale for the selection of the variables. Satisfactorily used Excel or other calculation software, to input the data you collected in criterion one to calculate an estimated regression; satisfactorily interpreted the coefficient of determination, indicating how it will influence your decision to open the pizza business; satisfactorily explained any additional variables that may improve the coefficient of determination. relevant to complete a demand analysis, providing a rationale for the selection of the variables. Thoroughly used Excel or other calculation software, to input the data you collected in criterion one to calculate an estimated regression; thoroughly interpreted the coefficient of determination, indicating how it will influence your decision to open the pizza business; thoroughly explained any additional variables that may improve the coefficient of determination. 2. Using Excel or other calculation software, input the data you collected in criterion one to calculate an estimated regression. Then, from the calculation provided, interpret the coefficient of determination, indicating how it will influence your decision to open the pizza business. Explain any additional variables that may improve the coefficient of determination. Weight: 20% Partially used Excel or other calculation software, to input the data you collected in criterion one to calculate an estimated regression; partially interpreted the coefficient of determination, indicating how it will influence your decision to open the pizza business; partially explained any additional variables that may improve the coefficient of determination. 3. Test the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business. Weight: 15% Partially tested the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business. Partially forecasted the demand for pizza in your community for the next four (4) months using the regression equation including the assumptions that were used to create the demand; partially justified the assumptions made related to the forecast. Satisfactorily tested the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business. Satisfactorily forecasted the demand for pizza in your community for the next four (4) months using the regression equation including the assumptions that were used to create the demand; satisfactorily justified the assumptions made related to the Thoroughly tested the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business. Thoroughly forecasted the demand for pizza in your community for the next four (4) months using the regression equation including the assumptions that were used to create the demand; thoroughly justified the assumptions made related to the forecast. 4. Forecast the demand for pizza in your community for the next four (4) months using the regression equation including the assumptions that were used to create the demand. Justify the assumptions made related to the forecast. Weight: 20%  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 9 of 20 ECO 550 – Assignments and Rubrics assumptions made related to the forecast. 5. Based on the forecasting demand, determine whether Dominos should establish a restaurant in your community. Provide a rationale and support for the decision. Weight: 15% Did not submit or incompletely determined whether Dominos should establish a restaurant in your community based on the forecasting demand; did not submit or incompletely provided a rationale and support for the decision. Did not submit or incompletely cited at least two (2) different government sources for the demographic information you collected. More than 6 errors present Partially determined whether Dominos should establish a restaurant in your community based on the forecasting demand; partially provided a rationale and support for the decision. forecast. Satisfactorily determined whether Dominos should establish a restaurant in your community based on the forecasting demand; satisfactorily provided a rationale and support for the decision. Thoroughly determined whether Dominos should establish a restaurant in your community based on the forecasting demand; thoroughly provided a rationale and support for the decision. 6. Cite at least two (2) different government sources for the demographic information you collected. Weight: 5% Partially cited at least two (2) different government sources for the demographic information you collected. 5-6 errors present Satisfactorily cited at least two (2) different government sources for the demographic information you collected. 3-4 errors present Thoroughly cited at least two (2) different government sources for the demographic information you collected. 0-2 errors present 7. Clarity, writing mechanics, and formatting requirements Weight: 10%  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 10 of 20 ECO 550 – Assignments and Rubrics Assignment 2: Operations Decision Due Week 6 and worth 200 points Assume you have been hired as a managing consultant by a company to offer some advice that will help it make a decision as to whether it should shut down completely or continue its operations. It currently uses 100 workers to produce 6,000 units of output per month (working 20 days / month). The daily wage (per worker) is $70, and the price of the firms output is $32. The cost of other variable inputs is $2,000 per day. You are told that the firms fixed cost is â€Å"high enough† so that the firms total costs exceed its total revenue. The marginal cost of the last unit is $30. This assignment allows you to determine the specific details about this fictitious company in order to conduct an environmental scan of this company. Write a three to four (3-4) page paper in which you: 1. Briefly describe the details of the fictitious business that you created for this assignment. 2. Assess the current environmental scan factors that are relevant to the decision making process. Determine the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations. Provide a rationale for your determination. 3. Evaluate the financial performance of the company using the information provided in the scenario. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term and how each factor influences managerial decisions. Be sure to show the calculations that helped you reach your conclusions. 4. Recommend how the company can improve its profitability to deliver more value to its stakeholders. Then, develop a brief plan to implement the recommendations. 5. Assess the circumstances in which the company should discontinue operations and how management should react when confronted with these circumstances. Provide a rationale with your response. 6. Use at least three (3) high-quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must   follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Assess how managerial economics is used in business decision making. Analyze how production and cost functions in the short run and long run affect the strategy of individual firms. Apply the concepts of supply and demand to determine the impact of changes in market conditions in the short run and long run, and the economic impact on a company’s operations. Use technology and information resources to research issues in managerial economics and globalization. Write clearly and concisely about managerial economics and globalization using proper writing mechanics.  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 11 of 20 ECO 550 – Assignments and Rubrics Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 200 Criteria 1. Briefly describe the details of the fictitious business that you created for this assignment. Weight: 5% 2. Assess the current environmental scan factors that are relevant to the decision making process. Determine the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations. Provide a rationale for your determination. Weight: 15% Assignment 2: Operations Decision Unacceptable Below 70% F Did not submit or incompletely described the details of the fictitious business that you created for this. Did not submit or incompletely assessed the current environmental scan factors that are relevant to the decision making process; did not submit or incompletely determined the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations; did not submit or incompletely provided a rationale for your determination. Did not submit or incompletely evaluated the financial performance of the company using the information provided in the scenario; did not submit or incompletely considered all the key drivers of performance, such as company profit or loss for both the short term and long term and how each factor influences managerial Fair 70-79% C Partially described the details of the fictitious business that you created for this. Proficient 80-89% B Satisfactorily described the details of the fictitious business that you created for this. Satisfactorily assessed the current environmental scan factors that are relevant to the decision making process; satisfactorily determined the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations; satisfactorily provided a rationale for your determination. Exemplary 90-100% A Thoroughly described the details of the fictitious business that you created for this. Thoroughly assessed the current environmental scan factors   that are relevant to the decision making process; thoroughly determined the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations; thoroughly provided a rationale for your determination. Partially assessed the current environmental scan factors that are relevant to the decision making process; partially determined the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations; partially provided a rationale for your determination. 3. Evaluate the financial performance of the company using the information provided in the scenario. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term and how each factor influences managerial decisions. Be sure to show the calculations that helped you reach your conclusions Weight: 20% Partially evaluated the financial performance of the company using the information provided in the scenario; partially considered all the key drivers of performance, such as company profit or loss for both the short term and long term and how each factor influences managerial decisions; partially showed calculations that helped you reach your Satisfactorily evaluated the financial performance of the company using the information provided in the scenario; satisfactorily considered all the key drivers of performance, such as company profit or loss for both the short term and long term and how each factor influences managerial decisions; satisfactorily Thoroughly evaluated the financial performance of the company using the information provided in the scenario; thoroughly considered all the key drivers of performance, such as company profit or loss for both the short term and long term and how each factor influences managerial decisions; thoroughly showed 2012 Strayer University. All Rig hts Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 12 of 20 ECO 550 – Assignments and Rubrics decisions; did not submit or incompletely showed calculations that helped you reach your conclusions. 4. Recommend how the company can improve its profitability to deliver more value to its stakeholders. Then, develop a brief plan to implement the recommendations. Weight: 30% Did not submit or incompletely recommended how the company can improve its profitability to deliver more value to its stakeholders; did not submit or incompletely developed a brief plan to implement the recommendations. Did not submit or incompletely assessed the circumstances in which the company should discontinue operations and how management should react when confronted with these circumstances; did not submit or incompletely provided a rationale with your response. No references provided conclusions. showed calculations that helped you reach your conclusions. calculations that helped you reach your conclusions. Partially recommended how the company can improve its profitability to deliver more value to its stakeholders; partially developed a brief plan to implement the recommendations. Satisfactorily recommended how the company can improve its profitability to deliver more value to its stakeholders; satisfactorily developed a brief plan to implement the recommendations. Thoroughly recommended how the company can improve its profitability to deliver more value to its stakeholders; thoroughly developed a brief plan to implement the recommendations. 5. Assess the circumstances in which the company should discontinue operations and how management should react when confronted with these circumstances. Provide a rationale with your response. Weight: 15% Partially assessed the circumstances in which the company should discontinue operations and how management should react when confronted with these circumstances; partially provided a rationale with your response. Satisfactorily assessed the circumstances in which the company should discontinue operations and how management should react when confronted with these circumstances; satisfactorily provided a rationale with your response. Thoroughly assessed the circumstances in which the company should discontinue operations and how management should react when confronted with these circumstances; thoroughly provided a rationale with your response. 6. Three (3) references Weight: 5% Does not meet the required number of references; some or all references poor quality choices. 5-6 errors present Meets number of required references; all references high quality choices. 3-4 errors present Exceeds number of required references; all references high quality choices. 0-2 errors present 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 13 of 20 ECO 550 – Assignments and Rubrics Assignment 3: Market Model Patterns of Change Due Week 8 and worth 300 points Choose and research a specific business that is publicly traded where there has been a pattern of change in a particular market model (monopoly, oligopoly, etc. ). Write a four to five (4-5) page paper in which you: 1. Describe the business and explain the general pattern of change of the particular market model indicating how this change is likely to impact business operations. 2. Hypothesize the basic short-run and long-run behaviors of the model in the business you have chosen in a â€Å"market economy. † Provide support for your assumptions and conclusions. 3. Explain the major factors that affect the degree of competitiveness in your business. Use the data to develop at least three (3) measures (e. g. , productivity measures) to show how the industry is evolving. Provide evidence supporting your rationale. 4. Research two (2) of the business’s closest competitors to determine the pricing strategy for each business indicating how knowledge of this information may influence pricing decisions in your business. Provide support for your rationale. 5. Recommend a pricing policy for the business you chose. Assess how your pricing policy maximizes profits for the business. Provide support for your rationale. 6. Use at least three (3) high-quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Evaluate the profit-maximizing price and output level for given operating costs for monopolies and firms in competitive industries. Propose how differences in demand and elasticity lead managers to develop various pricing strategies. Use technology and information resources to research issues in managerial economics and globalization. Write clearly and concisely about managerial economics and globalization using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 300 Criteria 1. Describe the business and explain the general pattern of change of the particular market model Assignment 3: Market Model Patterns of Change Unacceptable Below 70% F Did not submit or incompletely described the business and Fair 70-79% C Partially described the business and explained the general pattern of Proficient 80-89% B Satisfactorily described the business and explained the Exemplary 90-100% A Thoroughly described the business and explained the  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 14 of 20 ECO 550 – Assignments and Rubrics indicating how this change is likely to impact business operations. Weight: 10% explained the general pattern of change of the particular market model indicating how this change is likely to impact business operations. Did not submit or incompletely hypothesized the basic short-run and long-run behaviors of the model in the business you have chosen in a â€Å"market economy†; did not submit or incompletely provided support for your assumptions and conclusions. Did not submit or incompletely explained the major factors that affect the degree of competitiveness in your business; did not submit or incompletely used the data to develop at least three (3) measures (e. g. , productivity measures) to show how the industry is evolving; did not submit or incompletely provided evidence supporting your rationale. Did not submit or incompletely researched two (2) of the business’s closest competitors to determine the pricing strategy for each business indicating how knowledge of this information may influence pricing decisions in your business; did not submit or change of the particular market model indicating how this change is likely to impact business operations. general pattern of change of the particular market model indicating how this change is likely to impact business operations. Satisfactorily hypothesized the basic short-run and long-run behaviors of the model in the business you have chosen in a â€Å"market economy†; satisfactorily provided support for your assumptions and conclusions. general pattern of change of the particular market model indicating how this change is likely to impact business operations. Thoroughly hypothesized the basic short-run and long-run behaviors of the model in the business you have chosen in a â€Å"market economy†; thoroughly provided support for your assumptions and conclusions. 2. Hypothesize the basic short-run and long-run behaviors of the model in the business you have chosen in a â€Å"market economy. Provide support for your assumptions and conclusions. Weight: 15% Partially hypothesized the basic short-run and long-run behaviors of the model in the business you have chosen in a â€Å"market economy†; partially provided support for your assumptions and conclusions. 3. Explain the major factors th at affect the degree of competitiveness in your business. Use the data to develop at least three (3) measures (e. g. , productivity measures) to show how the industry is evolving. Provide evidence supporting your rationale. Weight: 20% Partially explained the major factors that affect the degree of competitiveness in your business; partially used the data to develop at least three (3) measures (e. g. productivity measures) to show how the industry is evolving; partially provided evidence supporting your rationale. Satisfactorily explained the major factors that affect the degree of competitiveness in your business; satisfactorily used the data to develop at least three (3) measures (e. g. , productivity measures) to show how the industry is evolving; satisfactorily provided evidence supporting your rationale. Thoroughly explained the major factors that affect the degree of competitiveness in your business; thoroughly used the data to develop at least three (3) measures (e. g. , prod uctivity measures) to show how the industry is evolving; thoroughly provided evidence supporting your rationale. 4. Research two (2) of the business’s closest competitors to determine the pricing strategy for each business indicating how knowledge of this information may influence pricing decisions in your business. Provide support for your rationale. Weight: 20% Partially researched two (2) of the business’s closest competitors to determine the pricing strategy for each business indicating how knowledge of this information may influence pricing decisions in your business; partially provide support for your rationale. Satisfactorily researched two (2) of the business’s closest competitors to determine the pricing strategy for each business indicating how knowledge of this information may influence pricing decisions in your business; satisfactorily provide support for Thoroughly researched two (2) of the business’s closest competitors to determine the pricing strategy for each business indicating how knowledge of this information may influence pricing decisions in your business; thoroughly provide support for your  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 15 of 20 ECO 550 – Assignments and Rubrics incompletely provided support for your rationale. 5. Recommend a pricing policy for the business you chose. Assess how your pricing policy maximizes profits for the business. Provide support for your rationale. Weight: 20% Did not submit or incompletely recommended a pricing policy for the business you chose; did not submit or incompletely assessed how your pricing policy maximizes profits for the business; did not submit or incompletely provided support for your rationale. No references provided Partially recommended a pricing policy for the business you chose; partially assessed how your pricing policy maximizes profits for the business; partially provided support for your rationale. your rationale. rationale. Satisfactorily recommended a pricing policy for the business you chose; satisfactorily assessed how your pricing policy maximizes profits for the business; satisfactorily provided support for your rationale. Thoroughly recommended a pricing policy for the business you chose; thoroughly assessed how your pricing policy maximizes profits for the business; thoroughly provided support for your rationale. 6. Three (3) references Weight: 5% Does not meet the required number of references; some or all references poor quality choices. 5-6 errors present Meets number of required references; all references high quality choices. 3-4 errors present Exceeds number of required references; all references high quality choices. 0-2 errors present 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 16 of 20 ECO 550 – Assignments and Rubrics Assignment 4: Long-Term Investment Decisions Due Week 10 and worth 250 points Assume that the industry you wrote about in Assignment 3 wants to expand and has to make some longterm capital budgeting decisions. Now the industry is confronted with government regulations to oversee the merger. Write a four to five (4-5) page paper in which you: 1. Explain why government regulation is or is not needed, citing the major reasons for government involvement in a market economy. Provide support for your explanation. 2. Justify the rationale for the intervention of government in the market process in the U. S. 3. Assume that the company’s is considering a merger. The possible merger currently faces some threats and that the industry decides on self-expansion as an alternative strategy, describe the additional complexities that would arise under this new scenario of expansion via apital projects. 4. Analyze how the different forces will come together to create a convergence between the interests of stockholders and managers indicating the most likely impact to profitability. Provide support for your response. 5. Use at least three (3) high-quality academic resources in this assignment. Note: W ikipedia and other Websites do not qualify as academic resources. Your assignment must   follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Assess how managerial economics is used in business decision making. Evaluate how government regulation is constraining and enabling for managerial decisions related to maximizing shareholder wealth. Use technology and information resources to research issues in managerial economics and globalization. Write clearly and concisely about managerial economics and globalization using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 250 Criteria 1. Explain why government regulation is needed, citing the major reasons for government involvement in a market Assignment 4: Expansion and Merger Unacceptable Below 70% F Did not submit or incompletely explained why government regulation is Fair 70-79% C Partially explained why government regulation is needed, citing the major reasons for Proficient 80-89% B Satisfactorily explained why government regulation is needed, citing the Exemplary 90-100% A Thoroughly explained why government regulation is needed, citing the  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 17 of 20 ECO 550 – Assignments and Rubrics economy. Weight: 25% needed, citing the major reasons for government involvement in a market economy. Did not submit or incompletely justified the rationale for the intervention of government in the market process in the U. S. Did not submit or incompletely described the additional complexities that would arise under this new scenario of expansion via capital projects. Did not submit or incompletely analyzed how the different forces will come together to create a convergence between the interests of stockholders and managers. No references provided government involvement in a market economy. major reasons for government involvement in a market economy. Satisfactorily justified the rationale for the intervention of government in the market process in the U. S. Satisfactorily described the additional complexities that would arise under this new scenario of expansion via capital projects. Satisfactorily analyzed how the different forces will come together to create a convergence between the interests of stockholders and managers. Meets number of required references; all references high quality choices. 3-4 errors present major reasons for government involvement in a market economy. Thoroughly justified the rationale for the intervention of government in the market process in the U. S. 2. Justify the rationale for the intervention of government in the market process in the U. S. Weight: 20% Partially justified the rationale for the intervention of government in the market process in the U. S. 3. Describe the additional complexities that would arise under this new scenario of expansion via capital projects. Weight: 20% Partially described the additional complexities that would arise under this new scenario of expansion via capital projects. Thoroughly described the additional complexities that would arise under this new scenario of expansion via capital projects. Thoroughly analyzed how the different forces will come together to create a convergence between the interests of stockholders and managers. Exceeds number of required references; all references high quality choices. 0-2 errors present 4. Analyze how the different forces will come together to create a convergence between the interests of stockholders and managers. Weight: 20% Partially analyzed how the different forces will come together to create a convergence between the interests of stockholders and managers. 5. Three (3) references Weight: 5% Does not meet the required number of references; some or all references poor quality choices. 5-6 errors present 6. Clarity, writing mechanics, and formatting requirements. Weight: 10% More than 6 errors present 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expre ssed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 18 of 20 ECO 550 – Student Notes Weekly Course Schedule The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell. The expectations for a 4. credit hour course are for students to spend 13. 5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode. Instructional Materials In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with you r professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the university’s virtual bookstore and can be accessed through iCampus: http:bookstore. mbsdirect. net/strayer. htm. Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. Respond to at least two (2) other students’ posts to earn full credit for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances, you should routinely save your work in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Tests Tests (quizzes, midterm and final exams, essay exams, lab tests, etc. ) are available for student access and completion through the online course shell. Check the online course shell to determine how you are expected to take the tests. Online students are to complete the test by Sunday midnight the week the test is due. On-ground students are to complete the tests after the material is covered and before the next class session. Assignments A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable. Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 19 of 20 ECO 550 – Student Notes Resources The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. Technical support is available for the following: For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,† then â€Å"Submit Help Ticket. † If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999. For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,† then â€Å"Submit Help Ticket. † If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:[emailprotected] edu. TurnItIn. om is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It i s important that students be aware of these policies.  © 2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ECO 550 Student Version 1128 (1041 8-21-2012) Final    Page 20 of 20